1. Introduction
Digital Native Group ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Digital Native Group is the data controller for the personal data we process. You can contact us at:
3. What Personal Data We Collect
We may collect and process the following categories of personal data:
Information you provide directly:
- Name and contact details (email address, phone number, postal address)
- Company or organisation details
- Information in enquiries, feedback, or correspondence
- Marketing preferences
- Any other information you choose to provide
Information collected automatically:
- IP address and location data
- Browser type and version
- Operating system
- Website usage data (pages visited, time spent, clicks)
- Cookie data (see our Cookie Policy)
- Device information
4. How We Collect Your Data
We collect personal data through:
- Contact forms on our website
- Email communications
- Phone calls
- Face-to-face meetings
- Website analytics and cookies
- Third-party platforms (LinkedIn, Google Analytics, etc.)
5. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: When you have given clear consent for us to process your data for specific purposes
- Contract: When processing is necessary for a contract we have with you or to take steps at your request
- Legitimate interests: When we have a legitimate business interest that doesn't override your rights
- Legal obligation: When we must process your data to comply with legal requirements
6. How We Use Your Personal Data
We use your personal data for:
Primary purposes:
- Providing our services and responding to enquiries
- Managing our business relationship with you
- Processing orders or service requests
- Customer support and communication
Secondary purposes (where we have legitimate interest):
- Improving our website and services
- Marketing our services (with appropriate consent)
- Analysis and business intelligence
- Legal compliance and fraud prevention
7. Marketing Communications
We may send you marketing communications if:
- You have given explicit consent, or
- You are an existing customer and we're marketing similar services
You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
- Updating your preferences
8. Data Sharing and Disclosure
We may share your personal data with:
Service providers:
- Website hosting and cloud storage providers
- Email marketing platforms
- Analytics services (Google Analytics)
- Payment processors
- Professional advisors (lawyers, accountants)
Legal requirements:
- When required by law or court order
- To protect our rights or prevent fraud
- In connection with business transfers
We do not sell your personal data to third parties.
9. International Transfers
If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK government
- Standard Contractual Clauses
- Certification schemes
10. Data Retention
We retain your personal data only as long as necessary for the purposes we collected it, including:
- Customer data: For the duration of our relationship plus 6 years for tax/legal purposes
- Marketing data: Until you withdraw consent or we no longer have legitimate interest
- Website analytics: Typically 26 months
- Legal requirements: As required by applicable laws
11. Your Rights
Under UK data protection law, you have the following rights:
- Right of access: Request copies of your personal data
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data in certain circumstances
- Right to restrict processing: Request limitation of how we use your data
- Right to data portability: Request transfer of your data in a structured format
- Right to object: Object to processing based on legitimate interests or for marketing
- Rights related to automated decision-making: Protection against solely automated decisions
To exercise these rights, contact us using the details in Section 2.
12. Cookies
Our website uses cookies to improve your experience. Please see our separate Cookie Policy for detailed information about:
- Types of cookies we use
- How to manage cookie preferences
- Third-party cookies
13. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit and at rest
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
- Incident response procedures
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications for material changes
- The "Last Updated" date at the top of this policy
15. Complaints
If you have concerns about how we handle your personal data, you can:
- Contact us directly using the details in Section 2
- Lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Important Note
This privacy policy template should be reviewed by a legal professional and customized based on your specific business practices and data processing activities. You should also implement a separate Cookie Policy and ensure your website has appropriate consent mechanisms.
